B2B advertising on the world's largest professional network. Sponsored Content, InMail, ABM campaigns, and demo bookings — all designed to reach the people who sign the checks.
LinkedIn advertising lets you reach professionals by job title, company size, industry, seniority, and even specific companies. It's the only platform where you can target a VP of Marketing at a $50M SaaS company — and know they'll actually see your ad.
While CPCs are higher than Meta or Google, LinkedIn delivers the highest quality B2B leads. Without expert management, businesses burn budgets on the wrong audience segments, weak ad formats, and poorly optimized bidding strategies.
LinkedIn CPCs range from $5-15+, but the lead quality justifies the cost. One closed B2B deal often pays for months of ad spend.
Before launching, map your ideal customer profile by job title, seniority, company size, and industry. Vague targeting burns budget fast.
LinkedIn audiences are sophisticated professionals. Generic sales pitches fail. You need thought leadership, case studies, and value-first messaging.
LinkedIn's native Lead Gen Forms capture 2-5x more leads than website landing pages, but lead quality requires proper qualifying questions.
Account-based marketing on LinkedIn lets you target specific companies. Upload your dream account list and put your message in front of decision-makers.
LinkedIn's higher CPCs mean you need at least $3,000/month in ad spend to generate enough data for meaningful optimization and results.
We exclusively manage B2B LinkedIn campaigns — no consumer brands, no brand awareness vanity metrics.
Every campaign is optimized for demos, SQLs, and pipeline revenue. We track through to closed deals, not just form fills.
You own your LinkedIn Campaign Manager. Real-time dashboards, no hidden fees, and direct access to your account.
We build account-based campaigns targeting specific companies and decision-makers from your ideal customer list.
LinkedIn leads flow directly into your CRM with proper attribution, lead scoring, and sales team notifications.
Weekly creative refreshes, audience refinements, and bid adjustments to outpace competitors on the platform.
Define your ideal customer profile and build target account lists with decision-maker mapping by title and seniority.
Structure campaigns by funnel stage with proper audience segmentation, ad format selection, and budget allocation.
Develop professional ad creatives, thought leadership content, case studies, and compelling InMail copy.
Launch campaigns with Insight Tag tracking, lead gen form integration, and CRM sync for real-time lead flow.
Refine audience segments, rotate creative, optimize bidding, and scale pipeline by expanding to new account lists.
We recommend a minimum of $3,000-5,000/month in ad spend for LinkedIn. CPCs are higher than other platforms ($5-15+), but lead quality and deal sizes make the economics work for B2B companies with average deal values of $5,000+.
Sponsored Content (single image and carousel) drives the most consistent results for lead generation. InMail works well for high-value offers like demo requests. We test multiple formats and let performance data decide the optimal mix.
Yes. LinkedIn's Matched Audiences let you upload company lists for account-based marketing. We can target employees at specific companies by job title and seniority, making LinkedIn the best platform for ABM campaigns.
Lead Gen Forms are pre-filled with the user's LinkedIn profile data (name, email, company, title), reducing friction and increasing conversion rates by 2-5x compared to landing pages. We add custom qualifying questions and sync leads to your CRM in real-time.
You can expect initial leads within 1-2 weeks. However, LinkedIn campaigns need 4-8 weeks to optimize audience segments and creative combinations. Full pipeline impact (demos to closed deals) typically shows within 90 days.
We measure cost per lead, cost per SQL, pipeline generated, and influenced revenue. We integrate with your CRM to track leads through to closed deals and calculate true ROI — not just vanity metrics like impressions and clicks.
A B2B SaaS company selling to enterprise IT teams was generating fewer than 5 demos per month from LinkedIn with $10K/month in ad spend. Their targeting was too broad and their creative was product-focused rather than problem-focused.
We rebuilt their campaigns with ABM targeting against 500 named accounts, created thought leadership content positioning their executives as industry experts, and used a multi-touch sequence moving prospects from content engagement to demo booking.
Get a free LinkedIn Ads audit. We'll show you exactly how to reach your ideal B2B buyers and build a predictable pipeline of qualified demos and opportunities.
