469 Website Leads in 60 Days for a Laminate Brand
Proving that social media can drive real home-improvement enquiries — not just likes.
Total Leads
469
Best CPL
₹163.57
Scaled CPL
₹188.84
Campaigns
3 Active
What Was Breaking
the System?
This laminate brand was already 'doing marketing' — but had zero lead flow. Like many legacy interior brands, they believed social media was for branding only. That belief was the real problem.
What We Set Out to Achieve
From Random Marketing to a Structured Lead System
Instead of generic campaigns, we built an end-to-end lead framework for laminates.
Performance Campaign Architecture
CBO Lead Generation for volume, remarketing campaign for warm audiences, creative variant campaigns to test and scale winners.
- CBO Lead Generation (website leads)
- Remarketing for warm audiences
- Creative variant testing campaigns
Lead Quality Control Through Funnel Design
Website lead conversions prioritized (not reach/likes), retargeting from high-intent behavior, messaging aligned to home upgrade intent.
- Website leads prioritized over vanity metrics
- High-intent behavior retargeting
- Home upgrade intent messaging
Continuous Optimization (60-Day Sprint)
Budget shifted to lowest CPL ad sets, creative iterations based on response, scaling winners and cutting underperformers.
- Budget shifted to lowest CPL ad sets
- Response-based creative iterations
- Winner scaling, underperformer cutting
The Impact
Total Leads
469 in 60 days
Scaled Campaign
353 leads
Remarketing
52 leads
Testing Campaign
64 leads
Before vs After
Before
Zero consistent lead flow
After
469 leads in 60 days
Before
Social = branding only
After
Social = predictable lead channel
Before
No acquisition system
After
Structured Scale + Retarget + Test
Before
No conversion pathway
After
Website lead-optimized funnel
Before
Random campaigns
After
Performance-driven system
Before
No retargeting
After
Warm audience conversion engine
Reason to Believe
If you run ads but don't get enquiries, or believe social is only for branding — the issue is rarely the platform. It's the absence of a structured lead acquisition framework.