How a Legacy Bathware Brand Generated 1,000+ Qualified Leads/Month While Reducing CPL by 60%
From offline credibility with weak digital presence — to a fully integrated digital growth engine.
Organic Traffic
+401% growth
Keywords Ranking
2,500+
Monthly Leads
1,000+ qualified
CPL Reduction
-60%
What Was Breaking
the System?
This was not a small brand. It had legacy, distribution, and offline credibility. But digitally, it was underrepresented. The brand looked smaller online than it was offline — a critical visibility gap.
What We Set Out to Achieve
From Fragmented Marketing to Connected Digital Engine
Instead of isolated campaigns, we rebuilt the digital foundation.
AI-Driven SEO Foundation
High-intent product keywords, category-level search coverage, buyer-driven search behavior strategy. Achieved 401% organic growth, 2,500+ keywords.
- High-intent product keyword targeting
- Category-level search coverage
- 401% organic traffic growth
Full-Funnel Performance Campaigns
Structured Google & Meta campaigns for lead gen, brand visibility, bottom-funnel capture. 149M+ impressions, 1,000+ leads/month.
- Google & Meta campaign structure
- 149M+ impressions delivered
- 1,000+ qualified leads per month
Creative & Visual Repositioning
From catalog-style to lifestyle-driven product storytelling, premium positioning, cinematic imagery. 40% increase in ad CTR.
- Lifestyle-driven product storytelling
- Premium brand positioning
- 40% increase in ad CTR
Data & Performance Optimization
Conversion tracking refinement, audience segmentation, campaign structure optimization, performance-based budget reallocation.
- Conversion tracking refinement
- Audience segmentation
- Performance-based budget reallocation
The Impact
Organic Traffic
+401% growth
Keywords Ranking
2,500+
Leads Per Month
1,000+ qualified
CPL
60% reduction
Before vs After
Before
Strong offline, weak online
After
High search visibility
Before
High CPL
After
60% lower CPL
Before
Inconsistent creatives
After
Premium brand positioning
Before
Unstructured campaigns
After
Performance-driven acquisition
Before
Low digital engagement
After
3X higher web engagement
Before
Offline dependent sales
After
Integrated digital engine
Reason to Believe
If your brand has strong offline presence but low Google visibility and high paid CPL — the issue isn't product. It's digital performance infrastructure. Fix the system and growth compounds.